Should you be doing more on social media? Help is at hand – this blog explains all about Instagram, which is one of the fastest-growing social media platforms, and a great way to reach your customers. Is this the right platform for you? How do you get started? How...
Social media is an important marketing channel for any small business. Whether it’s reaching your customers on Facebook, interacting with people on Twitter, sharing your images and videos on Instagram or Tik Tok or making commercial connections on LinkedIn, the way...
Diary management is one of many challenging tasks that the busy entrepreneur must juggle. With so much going on, taking the extra time required to optimise your diary is almost impossible. Ironic really, given that this is the primary activity that will actually help...
There are lots of ways to reach your potential customers – advertising, social media and networking, for example. One of the most effective ways to get your brand in front of the right people is direct marketing. This is about talking to people individually – it’s...
As a law firm your priority is giving your clients the best advice and expertise you can. To ensure that you make the most of your time during the working week, you need to stay on top of the essential details of running an office. In this article we look into how...
If we’re learned any lessons at all from the pandemic, it’s that we can’t assume that our business life is going to be rosy all the time. And so we need to make plans and build strategies that help us to run a robust business that can make it through tough times. For...
We all know that your website, newsletters, email marketing and social media are valuable marketing channels. Managed well, they help you to keep in touch with your target audience, sharing good quality content that helps to raise your profile, educate your buyers and...
Knowing when to invoice can make all the difference between having a nice flow of money in your business and having no money at all. You can have different invoicing habits for different customers, projects, products or channels – you don’t have to have a...
As your business grows, it becomes necessary – and advisable – to look for ways to make things run more smoothly. For many small businesses, this means bringing in dedicated software that can provide integrated, time-saving administrative support. Most of this...
All small business owners reach a critical point where the founder has to decide whether to keep things as they are or take the next steps towards growing the business. This can be a tricky time – do you hire employees? Move premises? Buy new equipment? Invest in...