Being a freelancer has pros and cons. By working for yourself, you have complete freedom and control of the work you do, the clients you work with, the hours you work and how you grow and manage your business. But it can also mean long hours, late nights, early...
So you want to be an entrepreneur and start a business in the UK, but how do you start a business that brings long term success? Preparation is the key! Developing a thorough business plan for a start up and carrying out appropriate market research can certainly help...
If you run an online business, you need an ecommerce marketing strategy. This will help you to set your goals, understand how best to reach your target audience and measure your progress. The more organised you are, the better your chances of success. And you can do...
If you or your employees do a lot of business travel, you’ll know that it can be hard to keep on top of all that expense. Management services like bookkeeping help you to keep track of what you’re spending, allowing you to claim your costs wherever appropriate and...
If you are registering a business in the UK, you’ll need a registered business address. Traditionally, of course, this has usually been the office where your business operates. Today, however, businesses operate remotely and don’t need or want physical office space....
Generating qualified leads is a central part of your sales and marketing function. Without a good quality lead generation programme, your business could be wasting time and money chasing the wrong people at the wrong time. Effective lead generation involves knowing...
As your business grows, it makes sense to think about the software and systems you can bring in to help make things more effective. There’s certainly no shortage of packages to choose from – some will be too expensive, some may have too much functionality, some may...
Running any small business is a plate-spinning exercise, but because coaching requires you to spend all your time either one-on-one or in group sessions, you’re likely to have even less time for admin, marketing, finance and other essential tasks. That’s why you might...
It’s important that your business understands which social media platforms your target customers are using and how best to reach them. If your business is based around products rather than services, could Pinterest social media marketing be the best way to reach your...
Social media has become an important part of online marketing in the past few years. It is a useful marketing tool for small businesses and startups because the cost of entry is very low and it can be quite effective. However you need a small business or startup...