If you run an online business, you need an ecommerce marketing strategy. This will help you to set your goals, understand how best to reach your target audience and measure your progress. The more organised you are, the better your chances of success. And you can do...
Generating qualified leads is a central part of your sales and marketing function. Without a good quality lead generation programme, your business could be wasting time and money chasing the wrong people at the wrong time. Effective lead generation involves knowing...
There are many useful online content marketing strategies available which are very effective at bringing traffic to your website, boosting your businesses brand and establishing your business as an authority in the marketplace. The best part is — these marketing...
There is a large amount of small business digital marketing advice available online. Unfortunately, some of the advice is misleading, or even completely incorrect! In fact, one of the key challenges of digital marketing is determining which tips are useful for your...
Search Engine Optimisation (SEO) is a critical part of your website planning. It helps your website to be more visible to search engines, it helps visitors to navigate your site more easily and it gives you a competitive advantage. The question is: do you build SEO in...
As any marketing or social media expert will tell you, the profile photo you choose for your accounts or for your website can make a significant difference to the way potential clients see you. One of the first things that a marketing content manager would recommend...
Great images are an important part of your digital content planning. Readers now expect to see good quality, relevant and engaging images on websites, in blogs and on social media posts, so to grab their attention, you need to make sure that your images promote your...
We all know that great online content is about the perfect mix of words and images. Getting the image right could get your content noticed, shared and engaged with more widely, so it pays to take the time to source professional images that demonstrate you’re serious...
‘Digital marketing’ seems like a bit of a buzzword and many smaller business owners aren’t quite sure what it covers. In fact, digital marketing is one of the best and most important ways to reach your customers. Done properly, this type of marketing content...
Building a business based solely on your blogging is a tall order for any entrepreneur, but many businesses use great blogs to gain followers, boost profile, demonstrate credibility and add real value – so could you blog your business to success? Want to start a blog?...